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What makes Frontenac, Frontenac?
It’s a question we’ve been asking you – residents, stakeholders and prospective visitors – through in-depth consultations over the past two months, in an effort to inform a tourism brand expansion. Through interviews, workshops, and creative engagement initiatives, you’ve helped to bring our local story together. Now, you’re invited to get a sneak peek of the results and conclusions, and have your say in what we’ve come up with.
Over the past few months, we've been working hard to answer the question, "What makes Frontenac, Frontenac?", as we seek to write our tourism brand storyContinue reading
What makes Frontenac, Frontenac?
It’s a question we’ve been asking you – residents, stakeholders and prospective visitors – through in-depth consultations over the past two months, in an effort to inform a tourism brand expansion. Through interviews, workshops, and creative engagement initiatives, you’ve helped to bring our local story together. Now, you’re invited to get a sneak peek of the results and conclusions, and have your say in what we’ve come up with.
Over the past few months, we've been working hard to answer the question, "What makes Frontenac, Frontenac?", as we seek to write our tourism brand story. (not the logo...but the story...the images....the feeling.....the voice....what you think about when you think about Frontenac).
We've done interviews, workshops, creative events and a survey, to hear your answers to that million-dollar question. So, what did we do with all of that input? We've written a few core elements, but before making any big commitments to our interpretation of your ideas, we wanted to get your take...on our take...of your take!
During the November 28 virtual session, we will be sharing the Brand Guidelines with the group and asking your thoughts.
Check out the Ideas section for a preview of key elements we pulled from the Brand Guidelines and we want to hear your thoughts. What do you think? How does it make you feel? The feedback period closes Nov. 29, 2022.
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Thank you to everyone that participated in this project. Thank you for the time, ideas, comments and stories you each shared. It takes a pretty amazing community to create such great brand guidelines.
The final brand guidelines are currently being finalized. Once the text is all good to go, the document will have some design added to it. So exciting!
We are planning for some next steps on the Visit Frontenac Brand Expansion project and look forward to sharing them with you in 2023!
Thank you again Frontenac community! You are what makes Frontenac, Frontenac!
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Click here to register to join us on November 28 at 4 p.m. for a virtual community information session and discussion.
What makes Frontenac, Frontenac?
It’s a question we’ve been asking you – residents, stakeholders and prospective visitors – through in-depth consultations over the past two months, in an effort to inform a tourism brand expansion. Through interviews, workshops, and creative engagement initiatives, you’ve helped to bring our local story together. Now, you’re invited to get a sneak peek of the results and conclusions, and have your say in what we’ve come up with.
Over the past few months, we've been working hard to answer the question, "What makes Frontenac, Frontenac?", as we seek to write our tourism brand story.
We've done interviews, workshops, creative events and a survey, to hear your answers to that million-dollar question. So, what did we do with all of that input? We've written a few core elements, but before making any big commitments to our interpretation of your ideas, we wanted to get your take...on our take...of your take!
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Residents and business owners are invited to participate in community engagement events across the County and online
The County of Frontenac is seeking community participation in the kick-off a tourism brand expansion project.
The brand expansion project comes following Council’s approval of a new Destination Development Plan, which recommends Frontenac define its voice and tourism brand narrative as a foundational step to long-term, sustainable success in enhancing the local visitor economy. Initiatives are being led by the County’s Economic Development team, and supported by partners tante consulting inc., a tourism development firm, and B4brand Consulting Group Inc., a branding, marketing and storytelling agency.
A community walk and talk in Sydenham is scheduled for Oct. 6 starting at 5 pm at the Kingston, Frontenac Public Library in Sydenham, and a paint night, led by Wolfe Island Gallery will take place on Oct. 5 at 7 pm on Wolfe Island. Each event will include opportunities for dialogue and informal conversation about the Frontenac brand – What does the County represent from a tourism perspective, and how do we tell our story? There is no fee for participation, though capacity is limited for both events. More information can be found on the Engage Frontenac webpage. Individuals who are not able to participate in-person are invited to respond to an online survey about the Frontenac brand, also available on the Engage Frontenac webpage.
“We want to meaningfully connect and resonate with visitors & prospective visitors through enhancements to our existing brand, with a particular focus on storytelling,” said Debbi Miller, Community Development Officer. “We know that the best way to do that is through our vibrant and warm community, which is why we are creating these opportunities for conversation, in fun and engaging settings.”
These activities will help to shape what exactly the brand expansion will look like, and participants will be invited to review and provide feedback on the preliminary results before the project is finalised. For more information and updates, visit the Engage Frontenac website.
Paint Night When: Oct. 5, 2022, 7-9 p.m. Where: Wolfe Island Gallery, Township Hall What to bring: Yourself Artists and artist-wannabes are invited to join us for a fun evening of art and conversation. Participants will be provided with canvases, paints and brushes, and led to create their own personal masterpieces with help from local Wolfe Island Gallery artists, Ages 16+. Register here!
Community Walk & Talk When: Oct. 6, 2022, 5 - 7 p.m. Where: Cataraqui Trail (Meet at Kingston Frontenac Public Library in Sydenham) What to bring: Comfortable hiking shoes As the leaves start to turn, join us for a short hike followed by refreshments as an opportunity to connect with your neighbours and the project team. We'll have a casual conversation about all things Frontenac, and hope to hear your take on "What makes Frontenac, Frontenac?"
Take our survey! Residents, business owners and visitors alike - we're inviting you to take 5 to 10 minutes to fill in a survey that explores Frontenac's tourism brand as you see it. CLICK HERE TO GET STARTED. Plus! Participants can be entered to win one of three $50 gift cards to a local vendor of your choice!
Visit Frontenac - Tourism brand expansion has finished this stage
This consultation is open for contributions.
Community engagement period
Visit Frontenac - Tourism brand expansion has finished this stage
Through one-on-one conversations, creative events, stakeholder workshops and a survey, we'll lean on the community & visitors for their perspectives on what makes Frontenac, Frontenac.
Report development
Visit Frontenac - Tourism brand expansion has finished this stage
We'll take our findings and prepare a report about what Frontenac's tourism brand expansion could look like.
Under review
Visit Frontenac - Tourism brand expansion has finished this stage
Contributions to this consultation are closed for evaluation and review. The project team will report back on key outcomes.
Visioning
Visit Frontenac - Tourism brand expansion has finished this stage
We'll share key items from the report with you, for a chance to share your response and feedback.
Final report
Visit Frontenac - Tourism brand expansion is currently at this stage
The final outcomes of the consultation are documented here. This may include a summary of all contributions collected as well as recommendations for future action.
Final Report to the Planning and Economic Development Advisory Committee - March 29, 2023.
Click here to register to join us on November 28 at 4 p.m. for a virtual community information session and discussion.What makes Frontenac, Frontenac?It’s a question we’ve been asking you – residents, stakeholders and prospective visitors – through in-depth consultations over the past two months, in an effort to inform a tourism brand expansion. Through interviews, workshops, and creative engagement initiatives, you’ve helped to bring our local story together. Now, you’re invited to get a sneak peek of the results and conclusions, and have your say in what we’ve come up with.
