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What makes Frontenac, Frontenac?
It’s a question we’ve been asking you – residents, stakeholders and prospective visitors – through in-depth consultations over the past two months, in an effort to inform a tourism brand expansion. Through interviews, workshops, and creative engagement initiatives, you’ve helped to bring our local story together. Now, you’re invited to get a sneak peek of the results and conclusions, and have your say in what we’ve come up with.
Over the past few months, we've been working hard to answer the question, "What makes Frontenac, Frontenac?", as we seek to write our tourism brand storyContinue reading
What makes Frontenac, Frontenac?
It’s a question we’ve been asking you – residents, stakeholders and prospective visitors – through in-depth consultations over the past two months, in an effort to inform a tourism brand expansion. Through interviews, workshops, and creative engagement initiatives, you’ve helped to bring our local story together. Now, you’re invited to get a sneak peek of the results and conclusions, and have your say in what we’ve come up with.
Over the past few months, we've been working hard to answer the question, "What makes Frontenac, Frontenac?", as we seek to write our tourism brand story. (not the logo...but the story...the images....the feeling.....the voice....what you think about when you think about Frontenac).
We've done interviews, workshops, creative events and a survey, to hear your answers to that million-dollar question. So, what did we do with all of that input? We've written a few core elements, but before making any big commitments to our interpretation of your ideas, we wanted to get your take...on our take...of your take!
During the November 28 virtual session, we will be sharing the Brand Guidelines with the group and asking your thoughts.
Check out the Ideas section for a preview of key elements we pulled from the Brand Guidelines and we want to hear your thoughts. What do you think? How does it make you feel? The feedback period closes Nov. 29, 2022.
Welcome to the Frontenac County Tourism Brand Toolkit. To support the implementation of our Tourism Brand Standards, released in Winter 2022-2023, this document provides tools and resources for you – the Frontenac community and our partners – to adapt and apply the local brand to your own initiatives. Use this tool to complete three exercises:
Visit Frontenac - Tourism brand expansion has finished this stage
This consultation is open for contributions.
Community engagement period
Visit Frontenac - Tourism brand expansion has finished this stage
Through one-on-one conversations, creative events, stakeholder workshops and a survey, we'll lean on the community & visitors for their perspectives on what makes Frontenac, Frontenac.
Report development
Visit Frontenac - Tourism brand expansion has finished this stage
We'll take our findings and prepare a report about what Frontenac's tourism brand expansion could look like.
Under review
Visit Frontenac - Tourism brand expansion has finished this stage
Contributions to this consultation are closed for evaluation and review. The project team will report back on key outcomes.
Visioning
Visit Frontenac - Tourism brand expansion has finished this stage
We'll share key items from the report with you, for a chance to share your response and feedback.
Final report
Visit Frontenac - Tourism brand expansion is currently at this stage
The final outcomes of the consultation are documented here. This may include a summary of all contributions collected as well as recommendations for future action.
Final Report to the Planning and Economic Development Advisory Committee - March 29, 2023.
