Visit Frontenac - Tourism brand expansion

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What makes Frontenac, Frontenac?

It’s a question we asked – residents, businesses and prospective visitors – through in-depth consultations over two months, in an effort to inform a tourism brand expansion. Through interviews, workshops, and creative engagement initiatives, you helped to bring our local story together.

Thank you to everyone that participated to help shape the Tourism Brand Standards and answer "What makes Frontenac, Frontenac?"

It wasn't about the logo...but the story...the images....the feeling.....the voice....what you think about when you think about Frontenac.


If you are a business in Frontenac, please check out the Frontenac County Tourism Brand Standards and

What makes Frontenac, Frontenac?

It’s a question we asked – residents, businesses and prospective visitors – through in-depth consultations over two months, in an effort to inform a tourism brand expansion. Through interviews, workshops, and creative engagement initiatives, you helped to bring our local story together.

Thank you to everyone that participated to help shape the Tourism Brand Standards and answer "What makes Frontenac, Frontenac?"

It wasn't about the logo...but the story...the images....the feeling.....the voice....what you think about when you think about Frontenac.


If you are a business in Frontenac, please check out the Frontenac County Tourism Brand Standards and the Toolkit, in the documents section on the right. Take some time to review and align them with your brand.

If you have any questions, please reach out to the Frontenac County Economic Development team and we would be happy to answer questions or assist.


  • Frontenac County Tourism Brand Toolkit

    Welcome to the Frontenac County Tourism Brand Toolkit. To support the implementation of our Tourism Brand Standards, released in Winter 2022-2023, this document provides tools and resources for you – the Frontenac community and our partners – to adapt and apply the local brand to your own initiatives. Use this tool to complete three exercises:

    1. Defining your brand

    2. Understanding your brand

    3. Aligning your brand

    Let's get started!

    Get started!
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Page last updated: 20 Mar 2024, 06:48 AM