Visit Frontenac - Tourism brand expansion

Below is the brand story that we felt we heard from you during the recent engagement. 

Please have a read through and share what you like about it and if you feel there is anything missing.

Welcome to Frontenac, where what you see, is what you get. And we think that’s part of our charm.

What you’ll see are beautiful landscapes and unspoiled natural spaces, calling out to those who have an appreciation for the great outdoors – whether hikers, cyclists, or anglers or cross-country skiers; whether ATV or snowmobile riders; whether sit-on-the-dock-and-read or jump-in-the-lake-from-the-pontoon types. You’ll see a place to explore, a place to rest, and a place to find your fun.

What you’ll see are cottages dotting the shores of our endless lakefronts, where families & friends come together around bonfires and dinner tables, to share meals, and play games, and make memories. You’ll see opportunities to escape your everyday life for the sake of reconnecting with yourself and the people you love most.

What you’ll see are warm and welcoming communities, that are unpretentious and proud just the same. You’ll see how Frontenac is bursting at the seams with skills & talent – with farmers, brewers, artists and makers, who are all eager to welcome you to the place they call home, and share their piece of it with you. You’ll see what it means to be caretakers of people and places.

You’ll see the darkest skies littered with stars at night, and rock faces & trees with histories that date back millennia. You’ll see pride in protecting the same land that provides nourishment, experiences and inspiration to anyone lucky enough to touch it.

You’ll see why people who come to know Frontenac never want to leave it, and those who do leave find reasons to return time and again.

Our brand persona (how we want others to see us or how we want to be presented to customers). 

This is what we heard represents Frontenac.

"The humble host" when you hear this, what do you think it says about Frontenac? 

Our brand values. These are the core values we heard encompass our true nature as Frontenac. Do any of these really stand out to you? Is there something you think is missing?

• Community
• Hospitality
• Land stewardship
• Respect
• Honesty
• Collaboration 

Our brand positioning....When you read this, what do you think?

In Frontenac, what you see, is what you get.