Welcome to the Frontenac County Tourism Brand Toolkit. To support the implementation of our Tourism Brand Standards, released in Winter 2022-2023, this document provides tools and resources for you – the Frontenac community and our partners – to adapt and apply the local brand to your own initiatives.
This document provides content that helps you to understand the value of a brand and storytelling in growing your business, as well as exercises to identify how your own brand connects with that of Frontenac County. Our goal is to see the entire community embrace the tourism brand, for the sake of fostering a sustainable tourism sector; one with an identity that the community shares with visitors, and that they then share with their friends and family.
The main objectives of this toolkit are to:
- Enhance your understanding of the Frontenac County Tourism Brand;
- Help you identify alignments between your own brand and Frontenac County tourism brand; and
- Provide tools and tips for brand application in your storytelling and customer service.
By working together with one strong voice, we will succeed in demonstrating to visitors what makes Frontenac, Frontenac, and inspiring them to return time and again.
