DestinationNEXT Assessment Results: Voyagers

The DestinationNEXT Assessment consists of a comprehensive community survey that asks stakeholders to rate the destination based on 20 variables.

The priority at this stage was to focus on engaging with stakeholders who really understand the destination and can provide insightful responses that collectively reflect the destination accurately. To this end, the Economic Development Team identified a list of at least 225 stakeholders, representing private businesses, community organizations, municipalities, and individual residents across eight categories:

  • Accommodations
  • Arts & Culture
  • Attractions
  • Dining / Restaurants
  • Events and/or Recreation
  • Government
  • Partners
  • Venues
  • Other

The assessment was open for approximately six weeks from late April until early June and staff sent several communications to the list of identified stakeholders. Overall, 119 complete responses and 22 partial responses were received. The results of the assessment are analyzed and plotted on a matrix that compares community alignment and destination strength to create four quadrants:

  • Voyagers
  • Trailblazers
  • Explorers
  • Mountaineers

Based on the overall survey results, Frontenac County plots in the Voyagers quadrant – representing somewhat weaker destination strength and somewhat higher community alignment. This categorization provides a starting point to critically assess the destination and begin determining priorities and strategies for the future.

The complete DestinationNEXT Assessment results can be found on this webpage in the right hand pane under "Documents".

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