Municipal Accommodation Tax Feasibility

Municipal Accommodation Tax (MAT) is being explored as a visitor-paid fee on short-term stays (less than 30 days) at accommodations across Frontenac County. Engagement activities are now complete, and staff are preparing a findings and options report for County Council, expected in late March to mid-April 2026. Weekly project updates will be posted on this page.

Have questions? Accommodation businesses and hosts are encouraged to request a meeting or share questions by email at ecdev@frontenaccounty.ca



What we've heard (so far):

Input to date shows strong interest in ensuring any visitor-paid fee is clear, fair, and visibly reinvested to strengthen Frontenac County as a destination. Key themes include:

  • Clear information is needed on what the Municipal Accommodation Tax (MAT) is, who pays it, and which accommodations it applies to.
  • Fairness and consistent application are important. Many participants emphasized that any approach should apply evenly across accommodation types and operators.
  • Transparency and industry involvement in oversight were repeatedly raised as conditions for trust and acceptance.
  • Participants want to see local benefit tied to destination development, visitor experience, and tourism-facing assets (for example trails, signage/wayfinding, beaches and waterfront access, and boat launches).
  • Some respondents raised concerns about competitiveness and price sensitivity, and emphasized careful design and clear communication.

For a full summary of the fall engagement, please review the report provided by Bannikin.

Common questions:

Who pays the fee, and what does it apply to?
If implemented, the visitor would pay the fee as part of the accommodation invoice for short-term stays (generally less than 30 days). It applies to accommodations such as hotels, motels, resorts, bed and breakfasts, and vacation rentals. It does not apply to other types of businesses such as restaurants or retail.

Is this a sales tax?
No. Ontario municipalities do not currently have authority to levy a general municipal sales tax. MAT is a visitor-paid fee applied to short-term accommodation stays.

How would funds be used?
If implemented, at least 50% of revenues would be directed to an eligible tourism entity dedicated to destination development and tourism marketing. Best practice for the municipal share is to invest in tourism-facing assets that support the visitor experience (for example trails, signage/wayfinding, beaches and waterfront access, and boat launches). Specific categories, programs, and projects would be determined through the governance and oversight approach.

Why is the County exploring this?
MAT is being explored as a tool to reinvest visitor contributions into destination development, strengthen the visitor experience, and support a resilient tourism economy across Frontenac County.

How will transparency and oversight be addressed?
Options under consideration include third-party administration for collection (to reduce administrative burden) and a Municipal Services Corporation (MSC) model to strengthen transparency and enable industry involvement in oversight of fund use and reporting on outcomes.

At this point, all options options are only under consideration - no decisions have been made about whether to implement a MAT or how to implement it.

Municipal Accommodation Tax (MAT) is being explored as a visitor-paid fee on short-term stays (less than 30 days) at accommodations across Frontenac County. Engagement activities are now complete, and staff are preparing a findings and options report for County Council, expected in late March to mid-April 2026. Weekly project updates will be posted on this page.

Have questions? Accommodation businesses and hosts are encouraged to request a meeting or share questions by email at ecdev@frontenaccounty.ca



What we've heard (so far):

Input to date shows strong interest in ensuring any visitor-paid fee is clear, fair, and visibly reinvested to strengthen Frontenac County as a destination. Key themes include:

  • Clear information is needed on what the Municipal Accommodation Tax (MAT) is, who pays it, and which accommodations it applies to.
  • Fairness and consistent application are important. Many participants emphasized that any approach should apply evenly across accommodation types and operators.
  • Transparency and industry involvement in oversight were repeatedly raised as conditions for trust and acceptance.
  • Participants want to see local benefit tied to destination development, visitor experience, and tourism-facing assets (for example trails, signage/wayfinding, beaches and waterfront access, and boat launches).
  • Some respondents raised concerns about competitiveness and price sensitivity, and emphasized careful design and clear communication.

For a full summary of the fall engagement, please review the report provided by Bannikin.

Common questions:

Who pays the fee, and what does it apply to?
If implemented, the visitor would pay the fee as part of the accommodation invoice for short-term stays (generally less than 30 days). It applies to accommodations such as hotels, motels, resorts, bed and breakfasts, and vacation rentals. It does not apply to other types of businesses such as restaurants or retail.

Is this a sales tax?
No. Ontario municipalities do not currently have authority to levy a general municipal sales tax. MAT is a visitor-paid fee applied to short-term accommodation stays.

How would funds be used?
If implemented, at least 50% of revenues would be directed to an eligible tourism entity dedicated to destination development and tourism marketing. Best practice for the municipal share is to invest in tourism-facing assets that support the visitor experience (for example trails, signage/wayfinding, beaches and waterfront access, and boat launches). Specific categories, programs, and projects would be determined through the governance and oversight approach.

Why is the County exploring this?
MAT is being explored as a tool to reinvest visitor contributions into destination development, strengthen the visitor experience, and support a resilient tourism economy across Frontenac County.

How will transparency and oversight be addressed?
Options under consideration include third-party administration for collection (to reduce administrative burden) and a Municipal Services Corporation (MSC) model to strengthen transparency and enable industry involvement in oversight of fund use and reporting on outcomes.

At this point, all options options are only under consideration - no decisions have been made about whether to implement a MAT or how to implement it.

  • Engagement Update: What We Heard So Far

    Over the past several months, the County and its Township partners have been exploring a Municipal Accommodation Tax (MAT) as a visitor-paid fee on short-term stays (less than 30 days) at accommodations in Frontenac County.

    This post provides an interim update based on engagement activities to date, including early themes in what we heard and clarification on common questions and misconceptions. Staff are continuing to develop options for County Council’s consideration, expected in late March to mid-April 2026.

    Engagement activities to date:

    • Public survey (Open September 16 - November 12, 2025_)
    • In-person open house(s):
      • Marysville Town Hall, October 29, 2025
      • Verona Lions Club, October 29, 2025
      • North Frontenac Township Administrative Offices, October 30, 2025
      • Central Frontenac Township Administrative Offices, October 30, 2025
    • Virtual open house / information session: November 12, 2025
    • Written submissions and questions received through EngageFrontenac and email (ongoing)

    What we have heard so far

    • Clarity is needed on what MAT is, who pays it, and what types of accommodations it applies to.
    • Fairness and consistent compliance matter. Many participants emphasized that any approach should be applied evenly across accommodation types and operators.
    • Transparency and industry involvement in oversight are important conditions for trust and acceptance.
    • Participants want to see local benefit tied to destination development, visitor experience, and tourism-facing infrastructure.
    • Some respondents raised concerns about price sensitivity and competitiveness, and emphasized careful design and clear communication.

    For a full summary of the fall engagement, please review the report provided by Bannikin.

    Common questions:

    1. Who pays the fee, and what does it apply to?
      The visitor pays the fee as part of the accommodation invoice for short-term stays (less than 30 days). It applies to accommodations such as hotels, motels, resorts, bed and breakfasts, and vacation rentals. It is not a fee applied to other types of businesses such as restaurants or retail.
    2. Is this a sales tax?
      No. In Ontario, municipalities are not permitted to create a sales tax. MAT is a visitor-paid fee applied to short-term accommodation stays.
    3. How would funds be used?
      If implemented, at least 50% of revenues would be directed to an eligible tourism entity dedicated to destination development and tourism marketing. Best practice for the municipal share is to invest in tourism-facing assets such as trails, beaches, signage/wayfinding, and boat launches.

    Administrative Considerations

    To keep administrative burden low, options under consideration include third-party administration for collection and a Municipal Services Corporation (MSC) model to strengthen transparency and enable industry involvement in oversight of fund use and reporting on outcomes.

    Request a meeting

    Accommodation businesses and hosts are encouraged to request a meeting or submit questions at ecdev@frontenaccounty.ca.

  • Frequently Asked Questions by TIAO

    The Tourism Industry Association of Ontario (TIAO) has been supporting its membership in navigating regulations regarding Municipal Accommodation Tax (MAT). The link below shares questions TIAO has collected from the industry regarding MAT, with answers provided by the Ministry of Tourism, Culture and Sport.

    Municipal Accommodation Tax FAQ

  • Frontenac County Destination Development Plan

    In 2022, Frontenac County adopted a five-year Destination Development Plan to serve as a clear, professional roadmap for tourism development and investment. The Plan was built on extensive consultation with residents, businesses, community leaders, and organizations across all four Townships. Its purpose is to provide a coordinated approach to tourism that supports local priorities, strengthens small businesses, and enhances the overall visitor experience.

    The Plan is guided by three central directives:

    • Increase year-round revenue for businesses involved in tourism.

    • Provide high-level strategies for County and Township collaboration on destination development.

    • Ensure tourism growth is environmentally sustainable and inclusive of diverse community perspectives.

    Six guiding principles further shape how tourism is developed in Frontenac: aligning efforts across the Townships; ensuring every initiative benefits both residents and visitors; building on existing infrastructure like trails, events, and local networks; weaving Indigenous stories into visitor experiences; protecting the natural environment and rural character of the County; and defining a consistent brand identity.

    From this framework, four primary goals were established:

    1. Create a dedicated tourism resource to coordinate initiatives and promote local businesses.

    2. Expand and promote trail-based outdoor recreation, making it easier for visitors and residents to explore the County.

    3. Support arts, culture, and heritage organizations to highlight the County’s diverse identity.

    4. Develop a County-wide culinary strategy that connects local producers to tourism experiences.

    Together, these elements make the Destination Development Plan a blueprint for sustainable, community-driven tourism. If a Municipal Accommodation Tax (MAT) is implemented in Frontenac County, the Plan provides the foundation for how those revenues would be invested—ensuring funds are directed toward projects and initiatives that reflect community priorities and deliver long-term benefits

    For more background on how the Destination Development Plan was created, visit: https://engagefrontenac.ca/destinationplan

  • Presentation to the Planning & Economic Development Committee

    Nicole Whiting and Bonnie Ruddock, Executive Directors of the two Regional Tourism Organizations serving Frontenac County co-presented about the opportunity associated with implementing a a Municipal Accommodation Tax (MAT) on June 5, 2025. After some discussion, the committee recommended that County Council proceed with the investigation into the MAT, which was ratified by County Council on June 18, 2025.

    Bonnie Ruddick is Executive Director of Southeastern Ontario | RTO 9
    Nicole Whiting is Executive Director of Ontario's Highlands | RTO 11

    The slides from the presentation and the introductory staff report are available for review through the County's Civicweb portal. The entire presentation and discussion is also available for streaming on the County's YouTube channel.



Page last updated: 26 Feb 2026, 07:32 AM